[email protected] +44 208 126 4154

How to Reduce Cart Abandonment on Your eCommerce Store

5 minute read
> News & Press

How to Reduce Cart Abandonment on Your eCommerce Store

It’s always a frustrating experience when your customers abandon their cart on your eCommerce store. But good news, there is plenty you can do to reduce the chances of this happening!

At Pixxles, we love helping merchants power up their online businesses, so we wanted to share our top tips for reducing your cart abandonment rates to help you prevent losing out on potential sales.

How Often Do Customers Abandon their eCommerce Store?

According to Statista, the average cart abandonment rate is 79.80%.

The automotive industry faces the biggest challenge with 89.11% abandoning their online shopping carts. Airlines have the second-highest cart abandonment rate at 88.87%, followed closely behind by the fashion industry at 88.57%.

Why Do Customers Abandon Their Online Shopping Carts?

There can be many reasons why your customers may decide to abandon their cart on your store, but here are some of the most common ones:

How to Reduce Cart Abandonment on Your eCommerce Store

Improve Your Checkout Experience

Let’s be honest, having a clunky, confusing and uninspired interface when trying to place an order online is enough to make anyone’s stomach turn.

For this reason, having an easy and accessible checkout experience should be a top priority for your store.

There of plenty of ways you can achieve this, including:

  • Removing unnecessary fields from your checkout forms
  • Offering a guest checkout option to streamline your checkout process

Send Personalised Email Reminder to Existing Customers

Sometimes a simple reminder can be all that stands between you and another sale.

In 2021, cart recovery emails were reported to generate an extra £84,000 in sales for each £1 million turnover.

An effective email reminder strategy will need to be both personal and well-timed.

If you wait too long to reminder your customers about items still sitting in their carts, there’s a high chance they will be taking their business elsewhere, more specifically, to your competitors.

We recommend sending an initial reminder within an hour of a cart being abandoned.

If this fails to trigger any action or engagement, sending a second follow up email the following day will provide the perfect opportunity without bombarding them with too many communications in a short space of time.

Provide Reasonable Delivery Times

We now live in an age where 1-2 day delivery times are becoming common place for many online businesses. Unsurprisingly, this has resulted in higher expectations for fast delivery times from customers.

If your delivery times leave a lot to be desired your customers may decide to abandon their cart. According to a recent survey, 56% of British shoppers think same-day delivery options are important.

Providing speedy delivery times that are easy to spot throughout your store will reduce the likelihood of customers changing their minds and leaving empty handed.

Offer Free Shipping

For many online shoppers, being confronted with delivery fees is enough to put them off placing an order. According to EasyShip, 73% of customers have decided to abandon a cart because they had to pay a delivery charge.

It’s important not to underestimate the appeal of free shipping and the key role it can play in determining whether or not an order is placed. In fact, 61.8% of online shoppers are said to consider shipping costs above all other factors.

Be Clear About Costs

It’s always a good idea to avoid presenting shipping fees, taxes or any other additional fees as a surprise until the very end of your checkout process. Your customers won’t exactly be thrilled if amount they were expecting to pay suddenly changes before their very eyes.

Letting your customers know about what to expect as early as possible is another highly effective method for reducing the number of abandoned carts on your eCommerce store.

Want to Know More?

For more helpful hints on growing your eCommerce business, search #PixxlesPowerUps or visit our ‘News & Views’ page to read more useful blogs.

Let's grow your
business together

Let’s get started
Man holding phone