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Wix: What Merchants Need to Know

Wix eCommerce
5 minute read
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Wix: What Merchants Need to Know

If you’re looking to create an online shopping offering for your customers, seeking the right eCommerce provider is the first step.

But with so many choices for eCommerce platforms out there, how do you tell which will make the most sense to start selling online and growing your business?

To help you make the right decision we have created a series of eCommerce guides covering all the key benefits, as well as pricing and integration information for some of the most popular eCommerce carts.

What is Wix?

Wix.com is a leading cloud-based platform used by over 180 million people worldwide.

85% of consumers search online before making a purchase, so it has never been more important for your business to have a website, according to Wix. 

Whether you want to create a blog or an online store, Wix has a website option available to create, design, manage and develop your web presence exactly the way you want. Start building your website using one of the templates or for more advanced web development choose Velo’s open development platform.

You can create your website for free using Wix Design, which includes free web hosting, powerful SEO tools and 24/7 support, but you need to choose from one of three business and eCommerce plans to start accepting payments online.

Wix Pricing

Wix website builder is completely free. However, for small to medium sized businesses you are required to take one of the tiered business and eCommerce plans for accepting online payments:

  • Business Basic – £13
  • Business Unlimited – £17
  • Business VIP – £22
Wix Pricing

Find out more about what is included within each of these plans on the Wix Pricing Page. Wix also offers a money back guarantee allowing you to try the product for 14 days, and if you are not satisfied you can get your money back.

For enterprise-level businesses, there is Wix Enterprise Solutions, allowing you to create, collaborate, launch and manage your project at scale with an all-in-one platform tailored to your business needs. Pricing is available on request.

Key Benefits of Wix

Massive online store template collection

Whatever your business, Wix offers a massive template collection via Wix Website Builder with over 500+ designer-made online store templates. An intuitive drag and drop interface means designing and adding features to your store is simple.

You can customise everything from storefront to checkout, including product pages, cart and store members area. Then, impress your customers further with extended site features that are available via the Wix AppMarket.

Market your site easily

Wix offers of variety of marketing tools to help grow your business including:

  • Email marketing – get the word out about sales and track your campaigns.
  • Social Posts – reach a broader audience with eye-catching posts.
  • Facebook ads – target the right customer with Wix AI optimisation.
  • Client management – collect leads, talk to clients and streamline your workflow.

Managing your business on the go

Wix makes it easy to run your business wherever you are, for example, a mobile app is included that allows you to build, customise and manage your website on the go.

Build Your Brand

Wix has lots of additional tools on offer to help you build your brand. There are free business tools like the Wix Logo Maker and Business Name Generator, and to amplify your online presence and get recognised opt for a custom domain name.

Safe and Secure Payments

Wix offers its own payment solution – Wix Payments – but you can also choose from 50+ payment options offered on Wix worldwide to start accepting card payments online.

Apps & Integrations with Wix

There is a rich suite of 250+ apps available via the Wix App Marketplace to add relevant features to your eCommerce store. It is easy to connect to the payment provider of choice. All offered payment providers are integrated with the Wix platform.

Want to Know More?

For more hints and tips on growing your eCommerce business, search #PixxlesPowerUps or visit our ‘News & Views’ page to read more helpful blogs.

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